Rockies Mobile InterfaceInterface Design

 

Rockies is a mobile phone targeted on young adults between age of 15 to 25 in South Asia Pacific market. To this generation, it is all about being fun and unique. The characteristic of this interface appears when functions are selected in the menu. The elephant walks around highlights the selected item and injects water from its truck to create the celebration and holiday atmosphere. The purpose of this design is to create emotion links between users and the product. A simple click delivers enjoyments to customers while operating the device.

 

Credits

Design Concept/Chiao Wei Ho

GUI/Chiao Wei Ho

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